Last week 19,000 gathered at the Moscone center in downtown San Francisco to participate in salesforce.com’s 
annual user group conference, Dreamforce. Dreamforce is much more than a typical user group conference, it has become the premier industry gathering for the new generation of enterprise application delivery … cloud computing.
During the keynote session Marc Benioff, salesforce.com’s CEO, highlighted the compelling case for cloud applications that can be deployed 5 times faster and 50% cheaper than legacy software solutions. New functionality is delivered more rapidly, releases are deployed immediately and integration with other cloud solutions is out of the box. At the conference it was clear that “clouds” will be at the center of software innovation for years to come. The truly innovative cloud services aren’t just enterprise applications ported to a multi-tenant platform, but they are applications that take advantage of their position in the cloud by creating a community effect which leverages shared learnings.
As an exhibitor and participant in this event, InfoNow played host to hundreds of customers, prospective clients, and partners all looking for clear visibility into their customers and channel partners. The market is tired of the legacy and manual approaches to addressing channel management and is validating our unique cloud delivery model. We are “all-in” with cloud computing and our commitment to providing a seamless use experience for our customers within the salesforce.com ecosystem.
We are looking forward to following up with the customers and future customers that we met at the show and we plan to significantly increase our presence at Dreamforce 2010 in San Francisco on December 6-9 next year.
